At Fix it Frankie®, Ethel raised us on a simple idea: the way you treat people matters just as much as the work you do. Those lessons became Ethel's Rules of Etiquette—the standards every mechanic, installer, and customer care manager follows on every call. They're how we show up, how we make Ma proud, and how we've built a family-owned HVAC company homeowners actually trust.
1. Fix it first, fix it fast, fix it right the first time.
We don't believe in shortcuts or band-aid fixes. Most systems can be fixed for a fraction of the cost of a replacement—you just have to know how. We'll always try to repair it first and replace it only when we truly have to. A job done right, no half measures.
2. Minor repairs for free.
If something small is wrong and we can give it a simple fix, we'll just take care of it. It's hard enough out there with high gas and food prices. Your money, energy, and time deserve respect.
3. Evidence-based repair options.
We do a comprehensive system diagnostic and provide you with evidence-based options to choose from. No guesswork, no pressure—just the facts so you can make the right decision for your home and budget.
4. See the person, not the sale. No salespeople. No commission.
Behind every request is a person with their own needs, challenges, and goals. Nobody gets excited about air conditioning repairs, maintenance, or replacements. So let's make it easy for you to get what you need and get back to your life. We help you, not the other way around.
5. Free visual inspections and verbal consultations before we ever ask you to pay a penny.
Now, if we have to haul our tools out and our big giant brains full of knowledge to get the specific vitals identified and dial in an exact price and solution for you, we charge for that, but only if you don't do the repair. Otherwise, diagnostics are on us.
6. Universal equipment. No builder-grade or high-tech equipment.
We install universal HVAC equipment that's reliable, serviceable, and built to last. No cheap builder-grade parts that just end up costing you more of your precious money, stress, and time. No high-tech equipment that locks you into proprietary parts that cost four to ten times as much to replace if you can ever get the part in the first place.
7. Low monthly payments for services over $600.
Big repairs or replacements shouldn't blow up your budget. For services over $600, we offer low monthly payment options so you can get comfortable again without the financial stress. Even if you have bad credit, we have great solutions.
8. Real certified HVAC mechanics who use their manners.
How we treat you matters as much as the work itself. Our certified HVAC mechanics show up with humility, gratitude, and good behavior—on the clock and off. Gotta make Ma proud, after all.
Join the family and experience Ethel's Rules of Etiquette for yourself. We think you'll notice the difference.